Trump’s Crypto Empire Crumbles: A Billion-Dollar MAGA-Cap Bloodbath

So they torched a billion dollars. In two months.

And the market just shrugged. The Trump family fortune, once estimated by Bloomberg around $7.7 billion, took a direct hit, plummeting to roughly $6.7 billion since September began. Because they decided to ride the crypto tiger. And got eaten. The entire loss, every single dollar of that billion-dollar haircut, is tied directly to their increasing exposure to this brutal, unforgiving digital asset market.

Look, the writing was on the wall. The Official Trump (TRUMP) memecoin was the most obvious tell. A pure hype vehicle, a degen play wrapped in a political flag. Its value cratered about 25% since August. But that doesn’t even tell the story. Launched back on January 18th, it had its moment of glory—a quick pump for the true believers. Now? It’s trading around $6.2. For anyone who bought the top during the inauguration hype… well, that’s a total wipeout. Your investment is gone. Poof.

The TRUMP memecoin chart looks like a ski slope. Source: CoinMarketCap.

Then there are the supposedly more legitimate ventures. Supposedly.

Eric Trump’s pet project, the Bitcoin mining company American Bitcoin, also got absolutely smoked. Its shares are down nearly 50% from their all-time high, sitting at a miserable $4.43 a pop. Mining is a brutal game of margins, hashrate, and energy costs—not something you just waltz into because your last name is on the building. The market correction punished anyone without a razor-sharp operational edge. They didn’t have it.

American Bitcoin shares have been in the tank. Source: TradingView.

And compounding the disaster are the shares of Trump Media & Technology Group (TMTG). Adding bitcoin to its balance sheet this year was a desperate move for relevance—and it backfired spectacularly. The stock is now trading at lows of $10.3 per share. A complete catastrophe. This isn’t a strategy; it’s chasing headlines. The reality is, this was always a grift, a classic celebrity cash-grab disguised as a political movement, and now the bill is coming due.

TMTG shares are at rock bottom. Source: TradingView.

This whole episode reminds me of the Kometenkrach of 1720 in Sweden, where speculation on copper plate money collapsed the economy. People get swept up in a narrative—be it political messianism or financial alchemy—and forget that value has to come from somewhere. It doesn’t just appear.

Let’s not forget the cherry on top of this meltdown sundae: World Liberty Financial. A DeFi platform linked to the president, launched last year. Its token, WLFI, has been a dog. Volatile as all get-out in the last month and just a slow bleed over the last year. Down 35.6% in 12 months. Trading for a measly $0.14. Another project, another failure. All hat, no cattle.

The WLFI token has lost nearly 40% of its value in a year. A slow, painful death. Source: CoinMarketCap.

Ultimately, the trajectory of the broader Bitcoin market will dictate what happens next. But for the Trump family’s crypto portfolio, the damage is already done. A billion dollars. A full billion dollars just gone. Whether these losses stabilize or deepen is the question now, but frankly, anyone who bought into these politically-charged assets without understanding the underlying market mechanics was just asking for trouble.