Polish Small Businesses Turn to Internet for Advice, Sidelining Traditional Sources

Almost half of Poland’s micro and small companies now use the internet as their primary source of knowledge for managing their business, according to a study from the Cashless Poland Foundation.

The report noted a trend of self-reliance among business owners. “Micro- and small entrepreneurs in Poland are consistently developing their competencies, however they most often do it on their own, looking for knowledge and tools that allow them to better manage their company, make better business decisions, and adapt to changing market conditions,” the foundation stated.

While 48% of firms turn to the internet first, other sources are still in use. The survey found that 35% of business owners seeking to expand their management knowledge consult with an accountant, while 32% draw on the experience of other entrepreneurs.

Digital platforms are a significant part of this shift. Internet forums are read by 30% of entrepreneurs, 26% attend webinars, and 24% watch specialized channels on YouTube.

When it comes to the type of information sought, 42% of entrepreneurs said industry-specific news was most useful, followed closely by legal updates at 40%. Information on securing EU funds was important for 39% of respondents, and guidance on financial settlements was a priority for 38%.

Topics related to online business promotion and e-commerce were also key, interesting 36% and 29% of business owners, respectively.

The study was conducted by the Choreograph Polska agency for the Cashless Poland Foundation between November 3-21, 2025. It surveyed a sample of 602 entrepreneurs with up to nine employees using an online questionnaire.

The Cashless Poland Foundation works to expand cashless payments in the country, with stakeholders including Mastercard, Visa, the Ministry of Finance, and the Polish Bank Association.